Opus Dental is the most used dental practice management software in the Nordic countries. Since 2000 the company developing the software, Opus Systemer As, has been a subsidiary of Planmeca Group.
In 2014, Opus Dental wanted to renew their visual brand identity. The task was assigned to the marketing and advertising department of Planmeca Group, where I was working as a trainee back then. The project started with my colleagues designing the logo and deciding the colours, after which I started designing the actual print and digital materials.
Business cards & letterhead
For the stationery materials of Opus Dental, I made use of the philosophy behind their logo and and slogan, and went for a simple yet stylish look.
Opus Dental needed all kinds of print materials such as roll-ups and brochures, as well as a new website, icons and emblems, newsletters, shirts and other promotional materials.
A 3D rendering of an exhibition stand. The idea was to have a space for conversation with possible clients, computers for demoing the software and some screens showing the features of the program. Designed in cooperation with my colleague and modelled and rendered by me.